Step
2 - Site Planning
Once the goal has been identified to both the client and
Webline's satisfaction, we move on to the second stage of
our development process which is the Site Planning stage.
At this point, Webline develops a site map (or navigational
table of contents) for the site, one which includes certain
structural elements that our experiences indicates are essential,
and other project specific elements.
The project specific elements will be determined by a thorough
review of the client's industry, goals, and image. A site
meant to promote a company's brand will have different sections
than one developed as a strictly E-commerce tool. Similarly,
a site created for a client in the pharmaceutical industry
will have a significantly different structure than one that
is created for a client in the fashion industry.
Concurrent with the creation of a site map is the development
of the site's look and feel. After extensive review of the
client's goals and current image, Webline will provide several
(usually three) sample "looks" for the client to choose
from. These looks, like the site map, are intended to be
used as a starting point. Through a process of review and
revision, these sample looks will be refined until the final
look of the web site is determined.
